Salerm

The beginnings of Salerm Cosmetics date back to the end of the 70s of the 20th century with the purchase of Salherm, a small coloring company that belonged to the Sala brothers.

A sector such as cosmetics is marked by the constant demand for both new products that follow fashion trends, and technical improvements that offer natural and not very aggressive results.

For this reason, since the 1970s, Salerm Cosmetics has been strongly committed to the creation of new products from Lamarvi Cosmetics Laboratories, its own R&D center where new references are created.

On the other hand, the company is a pioneer both in the creation of a dye preservation system and in the creation of stable color batches among themselves.

At Wapalli you can find the different Salerm product lines: Biokera, Citri, Color Soft, Cosmetics, Hi Repair, Keratin Shot, Oro Line, Spa Line, Pro Line, Salerm 21 and Salermvision.

The philosophy of the group is not only the care and comfort of the client, but also of the environment, optimizing the production processes to the maximum and committing to sustainable development and the environment.

They are a Cruelty Free company since they have never experimented on animals, neither with their products, nor with their raw material.