Redken

Paula Kent founded Redken Laboratories in 1960 with her partner and personal hairdresser Jheri Redding (forming the name “REDKEN”). She was a young actress in the late 1950s, whose hair was constantly bleached and punished, despite her fine hair and sensitive skin.

On Hollywood sets, she constantly experienced allergic reactions to the products used by hairdressers and makeup artists. He visited dermatologists and hairdressers to find a solution, but no one was able to explain the science behind the products they used.

In a moment of inspiration, Paula realized that she could help millions of people who needed high-quality care and products, and that professional hairdressers needed to know the chemistry of hair and skin, the ingredients of the product and their relationship. for beautiful and healthy hair.

He invested $ 3,000 that he earned appearing in a beer ad and partnered with his hairdresser, Jheri Redding, to launch the Redken brand with three products and an intensive hairdresser education program.

The formulas were developed on three principles:
• Protein Technology (since hair is mainly made up of protein)
• An acidic pH of 4.5 to 5.5, complementing the natural pH of the skin and hair
• Products recommended exclusively by licensed cosmetic experts in professional salons

With this, Paula Kent revolutionized the professional hair care industry for stylists and clients. His pioneering spirit is admired and leaves a legacy that sustains the brand today.

At Wapalli you can find the different Redken product lines: All soft, Blonde Idol, Body Full, Color Extend Magnetics, Curvaceous, Diamond Oil, Extreme, Frizz Dismeiss, Hairspray, Men, Volume Hight Rise, Scalp Relief, Shine, Shot Phase , Shot Phix, Smooth, Texturize, Volumen Beach and Volumize.