Moisturizes and neutralizes the hair leaving it tangle-free and soft after each shampoo. This unique shampoo, including olive oil, aloe vera, panthenol and lecithin, provides hair with maximum hydration. E's natural olive oil vitamin imparts shine as it helps protect hair and scalp during washing. Aloe Vera helps soothe hair and scalp while Panthenol, which contains Pro Vitamin B-5, penetrates the hair shaft and provides maximum hair moisture. Removing calcium buildup is easily rinsed helps store moisture in the hair. Helps in the removal of all traces of straightening cream from the hair.