Loreal Expert Chroma Creme Violet Purple Shampoo 1500ml

Neutralizing shampoo of reddish tones Chroma Crème. For dark brown or black hair

With Chroma Crème, correct & take care of your color, with a PRO result

Chroma Crème is a trio of color neutralizing creams that offer instant color correction, tailored for all hair colors with maximum care

Freshly colored hair contains primary color dyes. After a few washes, these pigments fade and warm yellow, orange or reddish reflections appear

There is an urban myth that says that purple shampoo neutralizes all warm tones and maintains color.

Purple shampoo only neutralizes the yellow shades in blonde hair. Therefore, to correct unwanted scaly reflections, you must choose the appropriate color correction

As violet neutralizes reddish reflections, choose Chroma Crème violet for dark brown or black hair

Chroma Crème violet instantly neutralizes all unwanted reddish reflections, nourishes fiber without adding weight, for superior color correction with the utmost care