L'Oréal Majirel High Lift Ash Violet 60ml – Neutral-Violet Blonde

Majirel High Lift Ash Violet is a professional hair color designed to achieve cool, neutral blonde tones with a slight violet cast, ideal for balancing warm, yellow highlights in light or previously lightened hair. It is based on Icium+ technology, along with the Ionène G™ and Incell™ protective systems, which strengthen the hair fiber and help maintain softness, elasticity, and shine during the coloring process. Its formula allows for direct application, mixing with the appropriate developer, without the need for pre-lightening in many light or medium bases. The result is a blonde with a neutralized, slightly violet tone, elegant and professional. Benefits: Lightens up to ~4.5 levels with a cool effect. Ash-violet undertone that neutralizes yellows. Strengthens the hair fiber during the process with Ionène G™ and Incell™. Direct application in a single coloring step. Uniform, neutralized, and luminous result. Who is it for? Colorists seeking cool blondes without golden highlights. Hair that is already partially lightened and needs tone balancing. Professional salons offering lightening and toning services. Composition: Violet and neutral pigments with high corrective power. Icium+ technology for neutralization. Fiber protectors (Ionène G™ and Incell™). Targeted Action: Neutralizes unwanted yellow tones. Deposits ash violet undertones. Lightens with tone control. Protects the hair structure during application. Directions for use: Mix 1 part product + 2 parts developer (appropriate volume depending on the base). Apply to dry, unwashed hair, starting from the mid-lengths to the ends, then to the roots if applying overall. Leave on for up to 50 minutes maximum. Emulsify well before rinsing with lukewarm water. Wash with post-color shampoo, apply conditioner or maintenance treatment. Frequently Asked Questions (FAQ): Does it cover gray hair? It is not designed to cover 100% gray hair, except for a low percentage (max. ~30%). Can it be applied to color-treated hair? Yes, especially for root touch-ups and lengths with light or already lightened bases. Is pre-lightening necessary? Generally, no, except for very dark bases or those with dominant highlights.